INTRODUCTION:
YOU ONLY GET ONE CHANCE TO MAKE A FIRST IMPRESSION, make it a good one!
Initial email of introduction.
Phone call follow up to set appointment.
Confirm appointment.
PREPARATION FOR THE INITIAL BROKER MEETING:
WORK IN STEPS
Be on time.
Have paperwork readily available.
Introduce yourself.
Be professional.
Ask permission to meet with additonal realtors.
PREPARATION FOR THE OFFICE PRESENTATION:
CLUTTER EATS EQUITY
Brief | Extensive...Know your time allotment.
Casual | Formal...Know your office style.
Fill it with Personality…YOURS! Be true to who you are.
KNOW YOUR OBJECTIVES:
STAGING IS NOT ABOUT DECORATING YOUR HOME, IT’S ABOUT SELLING YOUR HOME
Why STAGE?
What is it?
What are the benefits to REALTOR to SELLER?
Why YOU?
What’s unique about you?
What sets you apart?
PRESENT YOUR PRESENTATION:
AGENTS ONLY KNOW WHAT THEY SEE, NOT THE WAY IT'S GOING TO BE
Keep it Simple.
Keep it Brief.
Keep it Relevant.
PROVIDE A CLEAR CONCLUSION:
"WHAT'S IN IT FOR ME?"...ANSWER THE UNASKED QUESTION.
Be flexible.
Be alert.
Be prepared.
THE CLOSE:
Ask for the invitation to check back...keep the door open.
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